Women Downloading Sportsbook Apps More Rapidly Than Men
Sports wagering is often thought of as territory henpecked by men. But women aren’t sitting idly by, as a unexampled consider indicates women are downloading peregrine sportsbook apps at a faster gait than their manly counterparts.
A recent study past wandering insights consulting firmly Global Wireless Solutions (GWS) indicates that piece to a greater extent men than women experience downloaded wandering sports betting apps, female person acceptation of the technology is growing at a often to a greater extent speedy rate.
The unexampled data shows that o'er 4.6 million young female person users joined Sportsbook betting apps inward 2021, showing 115% year-on-year growth. Though the number of manlike users allay exceeds female person past 250%, the grade of men using sportsbook betting apps grew by 63% in the same time period,” according to GWS.
Sports wagering is unrecorded and sound inward 30 states and Washington, DC. But not all of those regions, such as North Carolina and capital of the United States State, reserve wandering betting. Florida, Nebraska, and Ohio are inward the legal but not yet unrecorded camp.
Usual Suspects Lead Among Female Bettors
Like their manful counterparts, distaff bettors hold favourite sportsbook apps, and that radical includes some of the industry’s biggest names.
“GWS found that FanDuel brought inwards more new US female person users inwards 2021 than any other sportsbook play company, with an estimated 1.7 zillion women connection since the previous year. Next was DraftKings, who added an estimated 900,000 young female person users,” adds the search firm.
FanDuel, a unit of UK-based Flutter Entertainment (OTC:PDYPY), is the largest online sportsbook manipulator past marketplace portion inward the US. In the states in which it operates, DraftKings (NASDAQ:DKNG) is usually among the top off trio companies in terms of securities industry share.
Because of solid state firebrand acknowledgment inward New Jersey — ane of the largest sports betting markets inwards the US — Rush Street Interactive’s (NYSE:RSI) SugarHouse is also pop with women.
That “company at present has a higher ratio of women than men inward its user mean (around 54% to 46%). The accompany saw more or less 600,000 women signalise upwardly inward 2021, compared to simply below 380,000 men,” notes GWS.
The fast(a) doesn’t honorable mention Barstool Sportsbook, BetMGM, and Caesars Sportsbook, among others, in its report.
Other Interesting Tidbits
GWS surveyed 663 American grown gamblers. Interestingly, 29% said they lost more than they won betting on sportsbook apps. But the same per centum arrogate they won more than they lost. Making matters worse for the losers, many buy into the gambler’s fallacy — wagering more after losses.
“Rather than reducing the amount spent on bets or quitting all told when they lose, the information showed that sports gamblers often doubled down, with 17% increasing the amount placed on the next bet. Other vernacular reactions to losing money on sports bets include swearing inward public (12%), getting drunk (10%) and throwing one’s phone in revolt (6%),” says GWS.
While sports betting is growing in the US, it’s also more and more concentrated. The search unshakable points out the cover 20% of mobile app users drive 83% of sportsbook app usage.
As for the female/male split, “70% of distaff app users only mesh with the apps for 1-5 weeks per year, compared to 61% of manful users,” according to the survey.