It’s stock-still a long path from the “Hollywood 2.0” pictured by recent transplanting St. Mark Wahlberg 18 months ago, but Las Vegas simply snatched a major film and TV event outside from Southern California.

The American Film Market (AFM) heads to the Palms Casino Resort for its 45th edition, slated for Nov. 5-10, 2024.

The yearly six-day case — staged every year by the Independent Film and Television Alliance (IFTA) — is a marketplace for celluloid and TV projects produced independently of the studio system. It’s where movies such as “The Lord of the Rings” trilogy, “John Wick,” and “The Hunger Games” get found either financers or outright buyers.

Attended by around 7,000 industry professionals from around the globe, the AFM been held inward Santa Monica since its inception IV decades ago.

A rendering produced past the Palms’ 2022 reopening past its current ownership. This year, the property testament legion the 45th American Film Market business concern conference. (Image: Palms Casino Resort)

“The strength of the AFM lies in its ability to make community of interests and represent a sophisticated weapons platform for all our participants’ activities in ane convenient location,” said IFTA chair the Great Compromiser Jacob Epstein inwards a statement. “The Palms enables us to get along all of that and beyond.”

The off-Strip casino resort, owned by the San Manuel Band of Mission Indians, is proud of(p) to dedicate its 14-screen Brenden Theatres multiplex, and its 170K square toes feed of conference, meeting, and case blank space exclusively to the AFM.

“We’re delighted to stretch a warm up welcome to the American Film Market,” Cynthia Kiser Murphey, Palms’ GM, said inwards the IFTA statement. “Our team up members are committed to providing the Palms signature and personalized hospitality to from each one and every guest.”

Epstein added: “This move to Las Vegas is generating sustenance and enthusiasm from colleagues around the world.”

Senate Bill 496, a proposal to bring the shoot industry to Las Vegas via a massive tax-credit plan, failed inward the Silver State Legislature finally year, yet stakeholders remain hopeful that the thought testament stay on alive.

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