The Guardian Ditches Gambling Advertising Globally Across Print and Web

The Guardian Media Group has proclaimed a world(a) forbidding on gambling advertising, forgoing multiple millions inwards revenue.

The go is designed to take the left-wing UK-based media group’s revenue streams into alignment with its socially continuous tense editorial and journalistic values. The radical has already prohibited publicizing from companies involved inwards the fossil fuel industry.

The Guardian has been at the forefront of the media backlash against the gambling industry inwards the UK, which has experienced 18 years of extremely liberalized online gambling laws.

“Guardian journalists hold reported on the devastating wallop of the gaming manufacture inward the UK and Australia, helping to displacement the dial and ensure the come out remains in high spirits on the public agenda,” wrote Anna Bateson, chief executive director of the Guardian Media Group, in an editorial inwards The Guardian Thursday.

No Billionaire Owner

Bateson added that the radical was able to pretend the determination because of its main(a) ownership structure. It has no shareholders and no billionaire owner. Instead, it’s owned by the Scott Trust Ltd., which exists purely to unafraid the financial and editorial independence of The Guardian in perpetuity.

Ultimately, we trust that our primary quill obligation is to manage the compensate thing for our readers, which is why we’ve decided that in that location are other slipway to generate revenue,” she said. “The Guardian is committed to responsible publicizing practices that will have a confirming impact on society.”

The forbiddance includes all forms of gaming publicizing across all of the group’s online and publish outlets, such as The Guardian, Observer, and Guardian Weekly. The only elision will follow lottery products that tender “non-instantaneous prizes,” because these “could make social benefits through and through nurture money for salutary causes.”

Gambling and the Media

The decision stands inward marked counterpoint to many other UK tidings organizations whose titles hold their own bingo sites, such as Sun Bingo and Mirror Bingo. Likewise, inwards the US, Fox Sports has its have branded sportsbook, FOX Bets, inward which it owns a 4.99% stake. Meanwhile, regional gambling casino whale Penn Entertainment owns Barstool Sports.

Bateson said that The Guardian understands and respects that millions of its readers, as considerably as its staff, are passionate sports fans who similar to come in bets.

“It is a affair of personal freedom, and we make no publication with that,” she said. “Our headache lies with the pervasive nature of retargeted digital advertisements that snare a portion of sports fans inwards an habit-forming cycle.”

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