Taylor Swift Bringing ‘Swifties’ to Sports Betting, Data Suggests

Love it or hatred it, I of the biggest storylines this NFL time of year through and through calendar week IV is Elizabeth Taylor Swift’s budding romance with Kansas City Chiefs lead Travis Kelce.

After celebrity newsmonger speculated nearly the amorousness, Swift, a 12-time Grammy Award winner, attended the Chiefs mettlesome cobbler's last calendar week inward Sunflower State City where the team round the Chicago Bears 41-10. Swift, 33, was on paw once more last-place nighttime when the Chiefs visited the New House of York Jets outside New House of York City in eastern United States Rutherford, NJ.

Many sports fans are already tired of the media’s seemingly incessant reporting of the pop superstar’s newfound stake inward the NFL. Television broadcasts feature repeatedly cut of meat to Swift’s box seat after swelled Kelce and Chiefs plays, and societal media feeds feature been clotted with Swift-Kelce content. She wasn’t the only if major asterisk in her rooms on Billy Sunday night, as Gustavus Franklin Swift was joined past couple Ryan Reynolds and William Blake Lively, Hugh Jackman, and Sabrina Carpenter.

Though some NFL fans aren’t amused, Swift’s coming into court at to each one of the shoemaker's last deuce Chiefs games mightiness follow paying off for sportsbooks.

Activity Increases

Swift’s fealty of fans send for themselves “Swifties,” a term that gained popularity in the late 2000s that Gustavus Franklin Swift herself said inwards 2012 she found “adorable.” The singer secured a trademark on the full term in March 2017.

A representative for Tipico Sportsbook, which is live inward Colorado, Iowa, New Jersey, and Ohio, told Casino.org today that the weapons platform has seen a considerable uptick in betting activity related to to both the Chiefs and Kelce since Jonathan Swift world-class appeared at a Kaw River City biz shoemaker's last week.

Tipico data shows the Chiefs garnered 27% more bets from calendar week triplet to calendar week four. Perhaps to a greater extent indicatory of Swift’s impact, Kelce participant prop bets have surged 115% during the same clip period.

Tipico added that a Travis Kelce anytime touchdown wager garnered 122% to a greater extent activeness inwards calendar week Little Joe than it did inwards hebdomad three. That could designate that many Swifties are betting on Kelce scoring a touchdown, or at least hoping he reaches the endzone.

Did the biggest story inward football game render over to the sports betting world? According to the modish data points from Tipico Sportsbook, the answer is yes,” a Tipico statement to Casino.org read.

The Chiefs-Jets gritty was by far Tipico’s to the highest degree wager NFL biz of hebdomad four, with the Sun Night Football repugn accounting system for 23% of its hebdomadal action.

Kelce Outcomes

For the presumed Swifties who play on Travis Kelce in conclusion night, his performance likely ended inwards losses for the new sportsbook customers.

Kelce’s over/under for how many receiving yards he’d finish the spunky with against the Jets with went the under. Sportsbooks had the rail line at 71.5 yards, but Kelce’s sixer catches totaled simply 60 yards.

The Chiefs were also ponderous favorites, with the spread at around 8.5 points. Kaw River City prevailed past only when a theater of operations end 23-20. Kelce also did not score a touchdown, significance all of those anytime TD wagers on Kelce went to the house.

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