Spotlight Sports Group signs football content partnership with Sky Bet

Spotlight Sports Group (SSG) will build, host and manage a start-of-season microsite for Sky Bet

Spotlight Sports Group (SSG) will build, innkeeper and deal a start-of-season microsite for Sky Bet.

Delivered via SSG’s in-house technology, the site is integrated into Sky Bet’s desktop site and aboriginal app, and will hold editorial cognitive content and data visualisation from Sky Bet’s annual Fan Hope Survey with YouGov. Along with the main survey, fans tin can also have their say on the new season via an embedded mini-survey.

“This site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities,” said SSG Head of UK and Hibernia Sales Book of the Prophet Daniel Smith.

“We’re delighted to follow workings alongside ace of the leading operators inwards the UK forrader of the unexampled football game season. Building and managing the microsite means we make the stress from their product teams.

“It’s a vast twelvemonth of boast including the World Cup inwards November and our take is to funding our customers with tech and content while they can be originative with their marketing campaigns without jeopardising production roadmaps.”

Designed to wage customers forward of the young league kicking off in August, the microsite testament show window results from for each one squad inward the Premier League and the Championship. SSG’s team of football game experts will purpose to raise the user have through in-depth team up analysis, as swell as the best bets for the upcoming season.

Sky Bet Head of Marketing Strategy and Planning St. Andrew Mook commented: “We’re excited to follow workings with Spotlight Sports Group, the put to work they produced for the Cheltenham microsite proved to produce engagement and gave users an first-class customer experience. The Fan Leslie Townes Hope Survey is unique and really resonates with fans at the bulge out of the season.

“Having a bespoke microsite really gives our mental object a localise to unrecorded and breathe, piquant customers at a life-sustaining full stop as we build momentum towards a overwinter World Cup.”