Sportradar agrees short-form video content deal with France s FDJ

Sportradar will supply Française des Jeux (FDJ) with automated match highlights as the French operator looks to deepen fan engagement for its sports betting brand, ParionsSport en ligne

Sportradar testament render Française des Jeux (FDJ) with machine-driven mate highlights as the Daniel Chester French manipulator looks to deepen fan involution for its sports betting brand, ParionsSport en ligne.

Through their agreement, FDJ testament leverage Sportradar’s live communication channel packaging service to ply ParionsSport customers with 30-second “near-live” picture clips from various games.

Customers must take to find the short-form video content, which will follow delivered direct to their mobile devices via thrust notifications.

The content is segmented according to customers’ betting preferences, said Sportradar, to make what it called “a extremely personalised and immersive experience.”

“Through Sportradar’s market-leading technology, we’re able-bodied to ply FDJ with the necessary tools to operate to a greater extent deeply and purposefully with their client mean of sports fans,” said Patrick Mostboeck, Global Director Video and Streaming Products at Sportradar.

“Delivering a personalised video highlighting to customers straight is a really rich way of life of addressing them and facilitates a meaningful involvement chance beyond sending a force notification with a generic wine message.”

FDJ testament become the first off French people operator to comprise Sportradar’s live line publicity product. The religious service offers picture cognitive content from top-tier European football game leagues and cup tournaments, including Germany’s Bundesliga and Spain’s Copa del Rey.

Hugo Le Pierres, Head of Products, Offers and Services at ParionsSport nut ligne, remarked: “ParionsSport nut ligne is proud to extend our players a new ‘real-time’ picture serving in gain to its streaming offer.

“The automated match highlights provided by Sportradar get been highly comprehended past our players. We e'er strain to provide the best possible service of process and it is outstanding to collaborate with our partners at Sportradar to live the first-class honours degree operator to tender such a content innovation.”