In an effort to bolster its iGaming cognitive content portfolio, Scientific Games (NASDAQ:SGMS) is acquiring European games developer ELK Studios.

Financial terms of the dealing weren’t disclosed. The sell is component part of Scientific Games’ ongoing travail to suit a player in the fast-growing reality of digital gaming.

The acquisition is the modish inwards a string along of important, targeted content-focused deals as the Company moves rapidly to commit inwards and grow its presence in digital markets. By adding ELK Studios to its in-house games portfolio, the Company has further bolstered its capacity for creating innovative, engaging iGaming content,” according to a statement.

Scientific Games said it plans to get ELK’s cognitive content to the US and Canadian River markets piece boosting the Swedish company’s already strong perches inward Europe and the UK. ELK’s popular titles include Wild Toro II, Katmandu and Cygnus.

Rapid Transformation for Scientific Games

Entering this year, Las Vegas-based Scientific Games was primarily viewed past investors as a one-armed bandit machine manufacturer, proprietor of the OpenBet sports betting weapons platform and i of the dominant names in lottery services, including providing the systems used to generate Mega Millions and Powerball tickets.

Today, OpenBet and SG Lottery are departing the company’s portfolio as it looks to lose weight debt and hone its focussing on digital gaming. In September, the sports wagering political program was sold to Endeavor Group Holdings, Inc. (NYSE:EDR), the parent keep company of the Ultimate Fighting Championship (UFC), for $1.2 billion immediate payment and stock. group A month later, SG Lottery was sold to Brookfield Business Partners L-P (NYSE:BBU) for $6.05 billion.

Investors are warm up on the programme to tighten debt and direction on the fastest-growing iGaming market place and the keep company is making a serial publication of bolt-on buys to that effect, including the acquisitions of expansion slot developer Lightning Box and premium live casino solutions provider Authentic Gaming.

ELK Studios, which is profitable, testament work independently to generate unexampled content. The financial statement doesn’t indicate when the dealing testament close.

Other Moves past Scientific Games

Scientific Games is making other moves to heighten its digital footprint.

For example, the fellowship is attempting to acquire the 19 percent of societal casino developer SciPlay Corp. (NASDAQ:SCPL) it doesn’t already own. That offering was made inward mid-July, and no more formal determination has been made by the target.

In August, Scientific Games said it’s acquiring Sideplay Entertainment in an elbow grease to add to its roster of net lottery offerings. Sideplay brings a get as the primary election provider of eInstant games with the UK National Lottery, ace of the biggest lottery groups inward the world, to the table.

Even with a Nov declination of to a greater extent than 20 percent, shares of Scientific Games are up 54 percent year-to-date.

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