Italy has conquered Europe inward association football and is kill it at the Olympics, winning dual Olympic Gold this past times William Ashley Sunday in the 100 meters and the mellow jump. But the Italian Football Federation (FIGC) says future sporting triumphs could follow curtailed by a forbiddance on play publicizing that is piercing sour important funding.

The Italian government took the sudden decision to impose a mantle gambling advertising ban inwards the summertime of 2018, good from the head start of 2019. Sir Thomas More than half of all Serie group A clubs at the clip had sponsorship deals inward position with gaming companies.

All types of commercial message marketing, including product placements, statistical distribution of branded items, and influencer marketing were all of a sudden prohibited.

Sports Sector ‘On Its Knees’

FIGC chairperson Gabriele Gravina said inwards a financial statement Mon the decision was “bringing the entire sports sector to its knees.”

He called on the administration to suspend the prohibition era measures for a minimum of II years to facilitate Italian association football reimburse revenues that hold been decimated past the coronavirus pandemic.

Italy is ace of the world’s biggest regulated gambling markets, and it’s estimated the ban is draining Serie a teams of at least $120 gazillion per year.

In a varsity letter sent to the President of the Council of Ministers, the Departments of Economy and Finance, Health and Economic Development, and to the Undersecretary for Sport, Gravina also argued for the implementation of a national fund for soccer. That would include contributions from the betting industry, equate to I percent of betting handle.

Decline of Serie A

Italy’s Serie A was in one case the dominant league inward Europe. But the rural area and its soccer clubs were severe smash past the economic downturn that began inward 2008. And despite the glorious resurgence of the national team, gli Azzurri, this year, domestic help league association football remains inward a slump.

The financial gains of recent years suggested Serie group A was zippy back. But these get been largely undone by the coronavirus pandemic, which has slowed modernisation and twist projects, and denied the clubs important revenues from flavour tickets.

Gravina says Italian soccer is at a crossroads. Financial constraints tight that Serie a testament no longer live able-bodied to attract cover players, and those who currently frolic for Italian clubs will go elsewhere, to Spain’s La Liga or the English people Premier League.

This will devaluate the conference and the sectors that are connected to it, he argues, piece curtailing tax revenues.

“We don’t inquire the regime for handouts, but to realize the socio-economic grandness that football game has by adopting some urgent measures to relieve the clubs from the crisis generated past COVID-19,” said Gravina. “Football tin can frolic a decisive role inward Italy’s boilers suit recovery.”

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