Qlik Players want hyper-personalisation but also data privacy

During its presentation at G2E Asia, data integration company Qlik revealed research that showed 72% of people would stop engaging with companies if they believed their data privacy was at risk

During its introduction at G2E Asia, data integrating accompany Qlik revealed research that showed 72% of people would stopover engaging with companies if they believed their information concealment was at risk.

Delivering the presentation, Senior Director of Solutions and Value Engineering Chin Kuan Tan simultaneously added that 76% of them favoured hyper-personalisation.

Inevitably, this substance gaming companies are walking an ever-tightening line of business 'tween giving customers a personalised serving patch having to follow conservative with the data taken from customers.

This was a gunpoint Tan addressed directly, saying: “As a consumer, when I make a lingering thought, ‘how did they cognise i was in the cassino at the expansion slot machine at that time?’ This is the mulct line of business between hyper-personalisation and information privacy.”

Tan added: “The pandemic has been a watershed moment for the gaming and hospitality industries. There is a immense speedup of digitalisation inward the industry; including personalisation and ever-changing consumer behaviour.”

The information and data used by the manufacture is often used to improve client experience; while, inwards casinos, it is specifically used to aid the locus verbatim customer flow.

Meanwhile, Qlik also radius of how more traditional methods of targeting consumers are no more thirster as effective, with anonymous marketing having a minimal impact on players inwards 2022 – showing wherefore the push for hyper-personalisation is an important, if tricky, method for gaming companies.

Gambling Insider has covered numerous talks so far at G2E Asia, for to a greater extent on Macau, Republic of Singapore and other discourse panels, visit our Asia segment here.

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