The side Premier League (EPL) has stated that most of its clubs favour a voluntary ban on sports betting front-of-shirt sponsorships. However, this doesn’t stand for they can’t partner with gaming platforms, and Aston Francisco Villa FC has teamed upwards with cryptocurrency gaming weapons platform Duelbits.
The proposed ban, which the EPL’s clubs will vote on later this year, hasn’t stopped clubs like Everton from striking sponsorship deals. It also wouldn’t prevent them from entering into partnerships with gaming operators.
Aston Villa, a founding EPL club, has brought inwards Duelbits as its “Official European Betting Partner” for the 2022-23 EPL season, at present underway. Duelbits gains approach to the club’s stadium, as comfortably as its website and social media platforms.
Looking For Recognition
Duelbits hopes the partnership will facilitate it realize credit inward the UK market. The outfit is small and young, with only if around 35 employees since its launch inward Dec 2021.
It will launch sports betting and casino trading operations through a partnership with TGP Europe. The latter is also a partner of Stake.com, the crypto-accepting gaming political program that sponsors Everton and which rapper Francis Drake is an ambassador.
In improver to its human relationship with TGP Europe, Stake.com put up be found elsewhere in the EPL. For example, it is the front-of-shirt patronize for Watford, another gild bucking the voluntary sponsorship ban.
Duelbits believes that, by partnering with a vet order the likes of Aston Villa, it testament gain ground both popularity and legitimacy. Its engrossment on the cryptocurrency infinite puts it in an sole(a) class, but unity that has significant maturation potential.
Cryptocurrency as a payment typewrite is non widely accepted globally. The US frowns upon it and the Republic of Malta Gaming Authority (MGA), until recently, didn’t issuing licenses to operators that admit digital currency. Now, the MGA is more flexible, provided operators expend a defrayment provider the Malta Financial Services Authority approves.
In the UK, though, there’s aught preventing the usage of cryptocurrency inwards gaming. The UK Gambling Commission tin can – at its prudence – O.K. a licence quest as long as the entity meets certain requirements and tin can verify sources of funds.
Aston Doroteo Arango didn’t name how much the young partnership is worth, but it continues to produce its partnership links. The gild is also connected to Socios, the blockchain-based devotee item platform, financial trading platform eToro, Heineken and others.
EPL Crypto Sponsorships on the Rise
There have got been calls for a play sponsorship banning inwards Brits sports for years. The idea gained traction as it seemed as though the UK was almost ready to represent its play white paper.
However, now that in that respect has been a hold inward that presentation, the futurity of a possible ban is inward question. In increase to Everton and Watford, Bournemouth FC and Fulham FC experience also signed unexampled sponsorship deals.
In addition, cryptocurrency is gaining a to a greater extent prominent station inwards UK sports. This yesteryear June, The Athletic discovered that almost all of the EPL’s 20 clubs had a crypto sponsor endure year.
Manchester City has an on-going human relationship with the OKX cryptocurrency exchange. Chelsea lately signed a sell worth £20 zillion (US$24.2 million) a yr with WhaleFin that puts the latter on the club’s shirt sleeve. In addition, Socios has partnerships with six different EPL clubs.
The partnerships follow a trend seen elsewhere that joins crypto and sports. Most notably, this year’s NFL Super Bowl had more crypto ads than ever. Duelbits hopes to capitalise on the trifecta – sports, sports betting and cryptocurrency – as it expands its market.
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