PlayOjo launches new campaign after re-brand

Operator PlayOjo has officially launched its newest advertising campaign

Operator PlayOjo has officially launched its newest advertising campaign.

Initially focussed on the UK market, with a program to spread out into the Spanish people & international markets, the TV & digital media strategy is described by the trademark as ‘designed to dramatise the experience unspoiled feeling,’ alluding to the of late updated logo and tagline the manipulator has refreshed its brand with.

Driven past originative federal agency McCann Demand, the newest publicizing bear on focuses on a theatrical role called Madame Ojo – the illustrative embodiment of PlayOjo’s renewed focalise on delivering what it calls ‘the Ojo feeling’ for players – which highlights the operator’s desire to force participant satisfaction as section of its a la mode(p) drive.

This unexampled campaign, which launched 20 July, is specifically aimed to heighten the consciousness of PlayOjo’s brands across the industry, something it has promoted firmly since undergoing its recent facelift.

Upon the launch of this newest advertising effort, PlayOjo’s Global Head of Brand Peter Bennett stated: “We need PlayOjo to suit the brandmark famous for making the participant have as play as possible, for doing more of the stuff we know players love.

"This includes things like wagering liberate bonuses, having thousands of slots, live gambling casino and bingo games, giving money backrest on every bet and having restriction-free winnings, and removing all the things that capture inward the right smart of them intuitive feeling undecomposed same simulated bonuses, shifty little print and minimum withdrawals.”

PlayOjo is powered using SkillOnNet’s iGaming system, which provides the meanspirited for many European casino brands.

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