Paddy Power Attacked Over Spurs Ad that ‘Mocks Autism’

A Paddy Power picture advertisement that mocks fans of English language Premier League lodge Tottenham Hotspur, or Spurs, has been denounced by ii UK charities for also making merriment of autism.

The two-minute picture titled The Spurs Fan Center imagines a fictional ‘Spurs Sensory Center,’ where fans of the gild put up proceed to work through and through their wretchedness at their want of trophies.

Inside, we find the midpoint is largely devoted to memorializing the misfortunes of hated local Frederick North London contender Arsenal, historically the more successful team.

“It would follow a pretty [expletive] little experience if it was just about the undecomposed times at Tottenham,” explains the center’s manager.

We’re not totally obsessed with Arsenal. We make a whole plane section dedicated to Spurs and their recent achievements,” he adds, as the photographic camera follows him towards a little washroom with 3 pictures wall hanging on the wall.

One bears the rubric “First football sports stadium with a cheese room.”

“Drink it in. Take your time,” he says.

Despite being I of the EPL’s so-called “big six,” Spurs has won just 1 trophy inward the past 30 years, a League Cup.

‘Not a Punchline’

But Tim Nicholls, Head of Influencing and Research at the National Autistic Society, did non insure the funny position of the betting operator’s skit.

“We frankly hold no more thought what Mick Power thought the benefits of making this film were,” he told The Athletic. “We’re really disappointed they used the term ‘sensory room’ as part of a chinchy jibe.

Sensory rooms are non a punchline — they’re an of import path to financial backing autistic people and their families to advert handsome sporting events, the likes of football matches,” he added. “Without that safe and calming space, they might encounter the dissonance and big crowds completely overwhelming.”

Nicholls praised the recent process undertaken EPL clubs to pretend their stadiums more approachable for autistic people and their families.

‘Poor Taste’

All 20 EPL clubs make sensory rooms, which allow autistic people to take in the activeness through a window inward a safe and calming place, where they testament not be overwhelmed by crew noise. This is something that should live “applauded not mocked,” Nicholls said.

Level Playing Field, a charity political campaign for inclusivity for disabled fans, said inward a financial statement that the advertising could live seen as existence inward “poor taste” and could undermine the severely act done by the clubs.

It’s non the number 1 time Paddy Power has found itself inward spicy irrigate over an advertizing spot. The company holds the record for the UK’s all-time most-complained-about advertisement. In 2014, during the Oscar Pretorius off trial, the betting operator offered odds on the result, positive a “money indorse if he walks” promotion.

Paralympian Pretorius was born without feet and used prosthetic limbs to run. He was in the end convicted of the murder of his girlfriend, Reeva Steenkamp, and sentenced to 15 years in prison.

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