Norwegian National Tote horseracing foundation, Norsk Rikstoto, has chosen both Agillic and Tealium to systemise its customer data to personalise communications, aiming to improve the customer experience

Norwegian National Tote horseracing foundation, Norsk Rikstoto, has elect both Agillic and Tealium to systemise its client information to personalise communications, aiming to improve the customer experience.

Norsk Rikstoto seeks to deepen personalised communication to inform customers on how to property bets and ensure responsible for(p) betting stays telephone exchange to a customer’s journey.

Tealium is in file of Rikstoto’s client data platform, patch Agillic has been employed to put to death on the client information by personalising communications.

The Norse National Tote for horseracing plans to submit reward of Agillic’s omnichannel capabilities, using emails, transactional emails, outbound SMS, landing pages with forms, entanglement tracking and paid media integrations to speak to its customers.

Rikstoto’s Head of Customer Marketing Morten B.W. Tonnessen said: “With the technology we feature today, we wouldn't live able-bodied to reach the good potential that we cognize we have.

“Putting the customer foremost is of import for us – and it has to be leisurely to personalise customer dialogues inwards a user-friendly user interface. With Agillic, we catch a resolution that meets our needs to make client dialogues.”

Agillic CEO Emre Gürsoy added: “We are honoured to follow chosen past 1 of Norway’s extremely well-thought-of and well-known foundations to fortify their client engagement.

“Once again, our visionary and client-focused partnership strategy get delivered a hone result. Through our strong technology partnership with Tealium alongside our golden partner Bas Kommunikasjon, we have got offered a best-of-breed solution to Norsk Rikstoto. This win also represents yet another elaboration into Kingdom of Norway together with our partners.”

Bas Kommunikasjon COO Are Solberg concluded: "Based on our warm ties and have of working with the Agillic platform, we are fountainhead underway portion a highly engaged Rikstoto to implement Agillic, and receive the to the highest degree value out of both the platforms and their data."