NordicBet creates new communication concept and brand identity

NordicBet is launching a new communication concept and brand identity in a bid to strengthen the brand’s position in the Nordics

NordicBet is launching a young communication concept and brandmark identity inward a entreat to beef up the brand’s stance in the Nordics.

”Makes sports bigger” aims to exhibit the group’s passionateness for feature and to correspond the supporters’ passion for boast inwards a “unique and different way.”

The unexampled construct is the 1st lesson of Betsson’s unexampled international pattern and originative hub, which aims to “streamline and scale leaf the company’s piece of work within firebrand personal identity and designing crosswise Betssons markets.”

Betsson noted that NordicBet is the firstly to be rolled out, with to a greater extent brands within the radical to follow, supported past the company’s Global Brand & Creative team.

“With our young international designing hub we testament be able to leveraging marketing campaigns across brands and markets, creating synergies and efficiencies across the group,” said Betsson Group CCO Ronni Hartvig.

“The Nordics are number one come out with this kind of collaboration, and other markets will follow.”

Betsson added that NordicBet, 1 of the 1st sports betting brands in the Nordics to offer up bets beyond the world’s spinning top leagues, is at present taking young steps to farther fortify its identicalness with a to a greater extent cross-market approach.

Betsson Group Director of Brand and Creative Kay Hook commented: “Like the association football player, the hockey player or the handball player, many of the supporters and fans get their own routines, or yet rituals, which they believe they must fare to livelihood their team. It can follow wearing the team’s shirt, putting on lucky socks or having the same matchday routines; all to reinforcement their team up and doing whatever it takes to win.

“That perception is the starting power point for NordicBet’s new campaign. But we have taken this a little further, adding straight feelings, sometimes uncommon rituals and friendships, that Makes sports bigger.”

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