Nongaming Amenities Critical to Attracting Millennials, Hard Rock Leads
Nongaming amenities, new explore finds, are critical to luring millennials and Gen izzard resort guests.
LaneTerralever, a Phoenix-based marketing agency, surveyed more than 1,500 people inwards the US elderly 21 to 75 to gage how they proceed well-nigh deciding which cassino to patronage and which casino resort hotel they’ll stay on overnight at.
The study found that nongaming amenities are crucial to jr. people, with nearly 84% of millennials, outlined as those currently ripened 25 to 40, and 81% of the Gen zee segment, outlined as those aged 21 to 24, placing a considerable emphasis on things to make out away from gaming. Nongaming activities include an motley of amenities, including pools, spas, physical fitness centers, restaurants and bars, live entertainment, shopping, and outdoor activities.
“As millennials and Gen Z become a larger division of our population, established land-based casinos have got taken on a unexampled role in experiences and social gatherings. Gaming is simply I of many activities this multiplication seeks when they see a local or destination casino,” the meditate reported.
The gaming industry is intimately aware that nongaming can buoy aim casino revenues past luring young players to their expansion slot machines, tabulate games, and sportsbooks. Casinos are proficient inward converting a stage business traveler or visitant inwards townsfolk for a sporting case to drama a slot or place a wager.
The LaneTerralever hit the books finds that farther investments in nongaming draws should preserve to pay turned for casinos inwards the long run.
Survey Says
Millennials and Gen zee aren’t alone in seeking nongaming attractions to full complement their gambling casino trips. About 76% of Gen x and 65% of Boomers also look at what’s usable by from the gambling casino blank space inward deciding where to visit.
When asked which casino trademark is doing nongaming the best, the Hard Rock brand received the spinning top marks. Thomas More than 21% of those polled said the cassino and hospitality make owned by the Seminole Tribe inward Everglade State provides the topper nongaming resort amenities.
MGM was indorse a 20% and Caesars Entertainment was tertiary at nearly 14%. Golden Nugget and Wynn Resorts — both at 6.2% — rounded come out the teetotum five.
The consider concluded that restaurants and bars are the most important nongaming features for both local and terminus casinos.
This highlights the grandness of nutrient and beverage change and lineament at casinos today, and cassino owners and operators must apply that aspect of the get their good attending at all times,” the report summarized. “Especially inward today’s world, where positive degree (or negative) reviews can significantly impact customer behavior, delivering outstanding dining experiences can live a great right smart to get non-traditional players through and through a casino’s doors.”
After eating and drinking offerings, the survey’s respondents said unrecorded amusement ranked next in nongaming importance.
Loyalty Components
The LaneTerralever probe found that millennials and Gen Z said nongaming offerings are of import to fosterage their loyalty. Nearly 70% of millennials and 66% of Gen izzard said nongaming features “have at to the lowest degree some wallop on their loyalty.”
The appraise family also uttered some antagonism to farther technological advances such as robots that feature replaced bartenders.
Although engineering investments are often intended to simplify experiences and make to a greater extent self-service opportunities, casino-goers make verbalised that they value the high-touch, personalized nature of casino customer go through they have become wonted(a) to and are wary of technology taking some of that away,” the account found.
Last year’s cyberattacks that greatly disrupted day-to-day operations at MGM’s Strip casinos and across the land highlighted the downside of digital way keys, self-service check-in kiosks, and today’s high-tech gambling casino floor.
“As in many other hospitality businesses, some operators have thinned faculty piece others have got had difficulties finding and retaining staff. Look to creative shipway of hiring and ensure that the employees are service-oriented, well-trained, and equipt to solve problems,” the meditate concluded.
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