The NFL has announced a brand new role and appointment to oversee its sports betting business dealings
The NFL has announced a trademark unexampled role and assignment to oversee its sports betting business concern dealings.
David Highhill has been named the young Vice President and General Manager of Sports Betting, in a go intentional to fort the NFL’s spot in the burgeoning US sports betting industry.
Highhill has worked with the NFL for over 10 years, moving into his new role from his previous spatial relation of Vice President of Strategy and Analytics in the collective strategy group.
Speaking to ESPN, he said: "It's a growing market, it's grown a lot inward the in conclusion iii or quatern seasons. What's forrader is the exciting component part of the opportunity."
Sportsbook adverts were shown for the world-class clip during NFL games this season, with the league securing partnerships with US sports betting firms and selling official information to bookmakers.
Highhill went on to clarify that the NFL is committed to promoting responsible for(p) gambling, as easily as acknowledging that the league's young view on betting may not invoke to all fans.
"We live in that location is a profile of fans that are most interested and a profile of fans that are less interested.
"So serving fans where they are is very of import and that goes right on alongside with supporting our human relationship with the National Council on Problem Gambling, and ensuring that we have a leaders spot on job gambling."