Las Vegas Visitor Report Shows Travelers Younger, More Diverse Than Pre-Pandemic

The “2021 Las Vegas Visitor Profile” details how COVID-19 and the pandemic changed locomote behaviors end-to-end the US as it relates to Southern Nevada.

Commissioned by the Las Vegas Convention and Visitors Authority (LVCVA) and conducted past California-based GLS Research, a marketing analytic thinking firm, the 2021 report reveals that Las Vegas visitors were jr. and more ethnically various than ever before.

Of the about 32.2 one thousand thousand people who travelled to Las Vegas last year, the LVCVA says 46% were below the eld of 40. That’s upwards considerably from 2019 when simply 37% of the visitors were 39 or younger.

The LVCVA did not carry on a 2020 Visitor Profile because of the pandemic closures.

Just 56% of the visitors finally yr were associated as “White.” That’s down feather to a greater extent than 20% from 2019. “Blacks” and “Hispanic/Latinos” each gained 8% during the reviews, spaced ii years apart.

The 32.2 zillion visitor tally was a nearly 70% melioration in 2020 but remains 24% to a lower place 2019 levels.

Regional Travel Dominates

Though life easy began to homecoming to some signified of normal in 2021, Las Vegas saw less traffic come from the southern and eastern parts of the US. As a result, visitors from western states increased their share of the boilersuit visitor volume.

2021 visitors were younger and to a greater extent ethnically diverse, were more likely to follow visiting from the horse opera United States, and to be traveling with children,” the LVCVA Executive Summary recapped. “Visitors were less potential to look shows and amusement or to live visiting for a pattern than inwards past times years, but were to a greater extent likely to visit downtown, to proceed to Las Vegas attractions for which they had to pay, and to lead to bars and lounges.”

Western states — outlined as Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Oregon, Utah, Washington, Wyoming, and Battle Born State (exclusive of William Clark County) — accounted for 60% of the 2021 Las Vegas visitor volume. Prior to the pandemic, those states were responsible for 47% of the traffic. Foreign go dropped 11% to just now 3%.

Since most visitors arrived from the west, set off plans weren’t made as far come out as inward previous years. The work found that nearly half of all visitors set-aside(p) their go arrangements 'tween i week and I month out from their trip.

Gambling Less

Nevada is wise off its all-time best porcine gaming revenue year. The state’s casinos collectively won $13.4 billion. Pent-up demand, federal stimulus, and rising prices have been cited for the unprecedented gaming win.

The LVCVA 2021 Las Vegas Visitor Profile, however, reports that fewer visitors traveled to the part specifically to chance than before COVID-19. Only 8% of visitors said their primary election reason for beingness inward Las Vegas was to risk — push down 6% from 2019.

However, Las Vegas has long diversified the terminus to offering an array of lures other than slot machines, tabularise games, and sportsbooks. The annual range of play existence the impulsive understanding to call has fluctuated inwards recent years, the LVCVA’s 2016 Visitor Profile showing just now 4% of visitors ventured to Southern Battle Born State primarily to gamble.