Sports betting program provider Kambi on Wednesday proclaimed a deal with another rising US operator. This time, the Malta-based engineering society reached an arrangement to cater sportsbook services for Affinity Interactive, which plans to control under the firebrand DRF Sports.
While terms of the accord were non released, a articulate financial statement said the 2 sides signed off on a multi-year partnership. The pact calls for Kambi to supply the program for Affinity Interactive’s online and brick-and-mortar sports betting operations.
Among the services Kambi will extend include betting odds management, client intelligence, risk management, and compliance.
Affinity Interactive’s subsidiaries include the Daily Racing Form, an omnichannel Equus caballus racing publication that provides readers with elaborated information to help pee wagering selections, and Affinity Gaming, which operates 8 casinos in Iowa, Missouri, and Nevada. Affinity Interactive also owns DRF Bets, an advance-deposit online horse racing wagering platform.
In September, the Daily Racing Form and DRF Bets proclaimed the creation of DRF Sports. While it launched as an info resource for sports bettors, the architectural plan has been to eventually transition into a sports betting operator. The business deal with Kambi creates that possibility, pending regulatory approvals.
Affinity Interactive Chairman King James I Zenni said the Kambi declaration comes at an exciting clip for the company.
Partnering with Kambi will reserve us to capitalize on a number of compelling opportunities and spot our businesses for shared success,” he said. “This is the for the first time stair in our strategy of rolling come out the DRF Sports trademark to online customers for sports betting and iGaming.”
The initial launch testament be online inwards Iowa, but the statement noted additional states will follow proclaimed starting in 2022.
Affinity Positioning DRF Brand
Earlier this year, Affinity Gaming merged with Sports Interactive Group, which owned the Daily Racing Form, to make Affinity Interactive.
Affinity Gaming operates the Lakeside Hotel Casino inward Iowa. In Nevada, it operates the Silver Sevens, an off-strip casino inwards Las Vegas, trinity casinos – Buffalo Bill’s, Primm Valley, and Whiskey Pete’s – inward Primm nigh the Golden State border, and Rail City in Sparks.
Lakeside, Primm Valley, and Rail City all currently host William James Jerome Hill sportsbooks. William Hill’s US operations were acquired by Caesars Entertainment, which has since rebranded to the highest degree of the William Hill US sportsbooks below its own name.
While the Affinity casinos’ websites noneffervescent advert the William Alfred Hawthorne brand, they also further free-play DRF Sports cash in games. That, on with Thursday’s announcement, would show the brick-and-mortar facilities testament eventually make on the DRF trademark at one time it gets approved for licensure.
Affinity Gaming also operates the St. Joe Frontier and Saint Mark Twain casinos in Missouri, which has in time to pass a sports betting bill.
Nylen Says Kambi, Affinity Make Good Pair
Kambi is a major player inward the US sports betting market. The companion is a technology provider for such operators as Barstool Sportsbook, BetRivers, Unibet, and TwinSpires. It also has partnerships with such tribal operators as Seneca Resorts and Casinos inwards New York and Four Winds Casinos inward Indiana and Michigan.
Kambi CEO Kristian Nylén said inward a statement that working with Affinity inward both the retail and online sectors presents “an exciting opportunity to show window the strength of our mathematical product and purchase our experience” in the industry.
“The combination of Kambi’s sophisticated technology, DRF Sports’ multimedia selective information capabilities, and Affinity Interactive’s regional gambling casino assets makes for an enticing sports betting proposition,” Nylén said.