IGT Wins Rights for Marilyn Monroe Lottery Tickets, Scores iGaming Deal
International Game Technology (NYSE:IGT) is extending a brisk tread of adding unexampled business, as the expansion slot political machine producer said it’s adding reinvigorated iGaming and lottery accords to its portfolio.
Late Monday, IGT said it notched a multi-year licensing agreement with Authentic Brands Group (ABG), the marketing and entertainment fellowship that controls the Marilyn President Monroe estate. With that pact, IGT put up evolve and hand out Marilyn Monroe-themed lottery games, including instant tickets.
In increase to compelling instant tickets, innovational draw-based games and engaging peregrine and interactive games, IGT testament make grow exciting and comprehensive experiences for drawing customers and their players,” according to a statement.
Monroe was one of the most famous actresses of her generation, and also known for an interesting personal lifespan that included a legal brief man and wife to former New House of York Yankees principal Joe DiMaggio, geological dating Frank Sinatra, and an alleged function with President John the Divine F. Kennedy. She died inward 1962 but remains popular, as highlighted by a following of nearly 15 zillion crossways various social media platforms.
Theme lottery tickets are popular among consumers, and companies the like IGT offer an miscellanea of such products, ranging from scratchers with holiday themes to those draftsmanship stirring from classic picture and plank games, such as Monopoly.
The financial terms of IGT’s understanding with ABG weren’t disclosed.
IGT Bolsters iGaming Footprint
Separately, the maker of the famed Wheel of Fortune slot machine said it signed a multi-year iGaming mental object distribution agreement with leading online gaming content creator, Ygdrasil Gaming.
Financial terms of that grant weren’t revealed. But IGT expects to feature article the foremost Ygdrasil gamy on its program inward Dec 2021. Under the terms of that deal, IGT gets get at to select Ygdrasil games to shell out in Canadian River provinces and US states where iGaming is permitted.
The agreement with Ygdrasil comes less than II months after IGT announced the creation of a dedicated digital and betting unit. Forming a dedicated outfit for those units could follow well-timed because the move is occurring at a bit of exponential growing inward those industries.
Internet casinos are widely viewed as offering more growing potency and higher margins than sports wagering. Wall Street is bullish on that emerging tree of the gaming industry, citing increasing revenue and client involvement in states such as Michigan, New Jersey, and Pennsylvania.
Busy Stretch for IGT
London-based IGT is inwards the midst of a torrid step of winning unexampled agreements. Prior to the announcements of the Marilyn President Monroe drawing allot and the business deal with Ygdrasil Gaming, IGT said yesterday it’s entering Puerto Rico’s sports betting marketplace through and through an arrangement with The Stadium LLC.
That troupe runs the territory’s upper side pro baseball game league and has exposure to the esports market, too.
Last week, IGT said it’s bringing its PlayCasino weapons platform to the Netherlands. The stockpile is upwards 88.25 percent year-to-date, honest for unity of the topper showings inward the industry.