Hard Rock Atlantic City Sets $20M Renovation Three Years After $500M Overhaul

Hard Rock Atlantic City says it testament drop at to the lowest degree $20 zillion in cap improvements, the volume of the money allocated to renovating 91 suites at the Boardwalk casino.

Hard John Rock only if opened its integrated resort hotel in Atlantic Ocean City inwards June of 2018. Hard John Rock International acquired the shuttered Trump Taj Mahal from Carl Icahn for just now $50 one thousand thousand in 2017. The casino companion owned by the Seminole Tribe of Florida and then invested more than half a billion dollars to transform the India-themed property with turrets, minarets, and fake Au into a stone ‘n drift gaming resort hotel destination.

Now, to a lesser extent than trine years later, Hard John Rock is dumping another $20 billion into its Atlantic Ocean City footprint.

Sixty-six Celebrity and 25 Roxy suites will live renovated, and all standard rooms were lately upgraded with young flat-screen televisions and LED lighting. The $20 gazillion investment funds round testament also land a Starbucks to the boardwalk, additional one-armed bandit machines to the gambling casino floor, and young outdoor beach amenities.

Casinos Spending inwards AC

Last yr was a difficult year for the niner casinos inward Atlantic Ocean City. The pandemic resulted inwards revenue operating profits plunging more than 80 percent. It would feature been worse if it were non for online gambling and mobile sports betting.

Despite 13 months and counting of challenges, Atlantic Ocean City gambling casino owners are preparing for meliorate economical conditions ahead.

Along with Hard Rock, Caesars Entertainment is disbursement $400 one thousand thousand o'er the next ternary years to renovate its trine properties inwards town. Ocean Casino Resort shoemaker's last month announced a $15 billion property refresh, and Bally’s is investment $90 zillion in a much-needed and long-overdue refurbishment of its boardwalk namesake.

“We need to reinvigorate Atlantic City,” Lupo told the Associated Press. “With declining revenue, there are only when so many visitors out there. It’s go more competitive. Those properties the likes of Hard Rock that are inwards it for the long running game are investing their dollars now.”

Other Attractions Coming to AC

Showboat proprietor Bart Blatstein believes Atlantic Ocean City must follow more than casinos to draw young visitors. With play widespread inwards the northeast, the existent acres developer is focused on creating unexampled entertainment that appeals to families.

In April, Blatstein said the add up cost for his 100,000 lame hoof it indoor waterpark will be $129 million. The Showboat is a non-gaming resort hotel because of a title restriction Caesars placed on the dimension when it sold it rear inward 2014.

“We’re sledding to follow the number 1 avowedly year-round sept resort inward Atlantic City,” Blatstein said recently.

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