Genius Sports unveils Switch on Genius campaign
Sports data and technology company Genius Sports has launched Switched on Genius, a new campaign designed to encourage brands to use Genius’ content solutions to attract and engage new customers and sports fans
Sports information and engineering company Genius Sports has launched Switched on Genius, a unexampled crusade intentional to encourage brands to expend Genius’ content solutions to attract and mesh young customers and sports fans.
The effort will leaven consciousness on how personalised, data-driven media content tin work to engage sports fans and entrance and hold their attention. Genius intends to bid solutions for brands to mesh customers inward a sponsorship landscape that is “increasingly digital and fragmented.”
Genius Managing Director of Media & Engagement, Josh Linforth, said: “We live in a highly pure digital environment where brands [struggle] to cutting off through the racket to establish consistent and valuable relationships with sports audiences.
"As traditional sponsorship tactics struggle to save the same ROI they used to, Switch on Genius shines a lighting on how we help pretend that connective to a greater extent effectively and efficiently. Our unique approach to devotee audiences combined with live sports data gives brands endless slipway to connect what’s going on inward the unrecorded gritty to their campaigns.”
Genius’ straddle of media and booking solutions includes sport-specific purchasing options, personalised videos and a portfolio of unloose games; specifically intentional to appeal and wage fans.
Genius has previously secured deals with major brands Heineken, Captain Morgan, Dominos and British people Airways. The accompany is partnered with over 400 sports organisations and sees its technology used inward more than 150 countries across the globe.