FEATURED — Super Bowl to Generate $1.25B in Regulated Bets, Nevada, NY to Lead

It’s Super Bowl week, and that agency the betting forecasts are coming inward red-hot and heavy. Bettors inward the U.S. are expected to plunker pull down $1.25 1000000000 inwards regulated wagers on the game.

That’s according to Eilers & Krejeck Gaming (EKG), which noted that the Super Bowl is the to the highest degree wagered-on sporting event inwards the U.S., accounting system for 1% of summate grip in this country. In highlighting its $1.25 billion forecast, the search unfluctuating said it’s not making a revenue sound projection because thither is lumpiness in such forecasts.

Interestingly, EKG also observed that the primary object glass for sportsbook operators with the Super Bowl isn’t so often to puddle money as it is to win unexampled customers and cross-sell other products to those bettors and/or “reactivate” them when the next football game flavor commences. EKG added that in-game or live betting testament live a substantial contributor at 10% to 15% of Super Bowl palm this year.

That stigma is beneath broader manufacture averages,” noted the firm. “FanDuel, for example, has antecedently disclosed that around 44% of palm comes from in-play. However, on in-play, football skews lower and the Super Bowl fifty-fifty bring down allay due to the high keep down of recreational customers who overwhelmingly favor pre-match betting.”

The online sports wagering industry has endured some well-documented technological snafus over the past several years, and righting that ship is essential inwards fostering customer confidence and gaining percentage in high-growth niches, such as same-game parlays (SGPs) and live betting.

Nevada, New York to Lead State-Level Handle

With Las Vegas playing legion to the Super Bowl and the city’s status as the casino hub of the U.S., it’s not surprising that Battle Born State is expected to live the state-level grip leader.

EKG sees the nation accounting for 12.8% of Super Bowl handle, followed by New York at 12.4%. The New House of York sound projection isn’t surprising, because the country is the largest with a multi-operator sports wagering market. Those 2 states are the only when ones EKG expects will control double-digit palm divvy up on the bounteous game. New Jersey, Pennsylvania, and Illinois unit of ammunition come out the cover five.

There are some other interesting state-level observations. For example, EKG estimates about 3% of Super Bowl handgrip testament come in from Michigan, putting the country behind Arizona, Maryland, Colorado, Virginia, and Massachusetts by that metric, still though Great Lakes State has a larger universe than that quintet.

As of lowest Friday, the AFC Champion Kansas City Chiefs were attracting the volume of pregame Super Bowl bets. That’s inwards a vast absolute majority of states inwards which the major online sportsbook operators do business.

Same-Game Parlays Could Be Huge

EKG estimated that same-game parlays could calculate for upward to 25% of Super Bowl handgrip this year.

We cerebrate the list will be even out higher at FanDuel and a ticking to a lower place at DraftKings,” EKG noted.

The steadfastly added that 50% of revenue for those operators during conference title weekend was derived from same-game parlays. But that per centum is volatile on a week-to-week basis.