La Française des Jeux (FDJ) has entered negotiations to acquire Zeturf Group

La Française des Jeux (FDJ) has entered negotiations to acquire Zeturf Group.

FDJ says the acquisition is component part of its strategy to bolster its presence inward France, entering verticals where it does non in time operate such as horse-race betting and poker.

Zeturf operates in the online betting market for horseracing under the trademark Zebet.

The sportsbook has around 100 employees and recorded €800m ($800.8m) inward bets in 2021, including over €100m in B2B bets.

Online bets on horseracing accounted for 50% of all wagers in 2021 at Zebet, meaning the manipulator had a 20% market place divvy up inward the online horserace betting sector.

As well as France, Zeturf also operates inwards the Netherlands, Kingdom of Belgium and Spain.

Earlier this year, FDJ signed a short-form video mental object business deal with Sportradar. The provider in agreement(p) to make machine-controlled tally highlights for FDJ after the French manipulator wanted to change fan booking for its sports betting brand.

FDJ leveraged Sportradar’s unrecorded line packaging serving through and through their arrangement to ply ParionsSport customers with 30-second “near-live” picture clips from various games.

Customers must take to incur the short-form video content, which will live delivered directly to their wandering devices via crowd notifications.

The content is segmented according to customers’ betting preferences, said Sportradar, to create what it called “a extremely personalised and immersive experience.”

Elsewhere, FDJ renewed its large-hearted foundation for a farther fivesome years inward February.

The FDJ Corporate Foundation workings to make equalize opportunities for people from disadvantaged backgrounds and will persist in to manage so through to 2028 — with an increased budget to boot.