FanDuel Casino has named Mischief @ No Fixed Address its creative agency of record amid anticipated industry expansion

FanDuel Casino has named Mischief @ No Fixed Address its originative bureau of enter amid awaited(p) industry expansion.

To this end, Mischief has been charged with “cementing” FanDuel Casino’s post as the duo train to set in motion their debut crusade later this year.

Unlike the brand’s sportsbook offering, FanDuel said its gambling casino program appeals to a broader audience, with usage roughly yet among men and women.

As a result, the brandmark said FanDuel Casino provides Mischief “fertile ground” for young customer engagement initiatives, including “cross-sell opportunities into other areas of the business.”

FanDuel’s VP of Casino Brand Strategy, Daniele Phillips, offered some to a greater extent brainwave into what the business organisation has inwards mind, videlicet its desire to drift from so-called “category conventions.”

“We’re entering uncharted soil as to a greater extent and to a greater extent states start to welcome online casinos, and as FanDuel Casino introduces and acquaints itself to people across Second Earl of Guilford America, we require to ut it inward an unexpected way that is so distant from category conventions,” she said.

“This is a sector mature for disruption. So, it’s only trying on that our agency partner specialises inward blowing block up.”

Greg Hahn, Mischief Co-Founder and Chief Creative Officer, verbalised a similar inclination towards the unconventional.

“We’re sounding forrad to creating an unmistakable sharpness for FanDuel Casino,” he said. “The FanDuel squad are our kind of people: savvy, strategic and upwardly for rocking the boat. We’re really excited to follow partnering.”

The FanDuel Casino program is currently live inward quadruplet states: New Jersey, Pennsylvania, Newmarket and Cicily Isabel Fairfield Virginia.