DraftKings topped challenger purveyors of online sports betting roving applications inward a explore firm’s second-quarter appraise of those products, eking come out a win against FanDuel.
In the most recent edition of its bi-weekly EKG Line report, search house Eilers & Krejcik Gaming says DraftKings was the top-rated sports wagering nomadic app in the April through June period.
DraftKings took top off honors inward our 2Q22 testing—besting rival FanDuel past mere hundredths of a point. DraftKings’ terzetto successive top-two finishes inwards our testing since its make a motion onto SBTech are commendable, in our view,” says EKG.
SBTech was constituent of the dealings that paved the way of life for DraftKings to become a publicly traded companionship and the operator’s slack migration to that platform, among other controversies, was a germ of industry-wide criticism.
While profitability remains elusive, DraftKings appears to experience righted its engineering ship and vies with BetMGM for the 2d patch among US online sportsbook operators. FanDuel is the leader inwards terms of market share.
Other EKG Survey Tidbits
Some well-known operators made strides inwards the a la mode(p) EKG study while others have got work on to do.
“2Q22 was a major milepost for Caesars, whose mostly in-house OSB app cracked the upper side 10 of our rankings for the firstly time since its launch inwards 3Q21. Improvements to Caesars’ features go down and betting user interface helped impel its three-place jump inward our rankings vs. 1Q22,” adds EKG.
To its credit, Caesars’ digital unit, which includes iGaming and Caesars Sportsbook, was nearly profitable inward July and its second-quarter red of $69 million was only half as unfit as sell-side analysts expected. That could follow a signalise the operator’s determination to slim down marketing disbursement is paying off.
As for gaming companies that hold some do work to come in prescribe to ascend in EKG’s app rankings, Bally’s is a ground example.
“Bally Bet’s fresh refreshed app resulted inwards a six-place melioration inwards our 2Q22 rankings vs. 1Q22. That said, the app still found itself on the bring down terminate of our rankings (25th)—leaving a yawning gap betwixt itself and the whirligig tier up it’s targeting,” notes the explore firm.
EKG points come out MaximBET and Hard John Rock are climbing the rankings and a Michigan-only tribal entity debuted on the heel inwards warm form.
Soaring Eagle “ranked 14th boilersuit inward our 2Q22 testing—a really punchy debut. Of note, Soaring Eagle, which is powered past Kambi-GAN, was the highest-ranked app inwards testing running on an end-to-end third-party stack,” said EKG.
Caesars ‘Black’ Plans
Speaking of Caesars, EKG says the manufacture hearsay mill indicates the gaming company may follow toying with the thought of a calamitous label sports wagering conception aimed at its internal database of VIP bettors and, eventually, rivals’ customers of similar means.
“Although a Black-branded app’s differentiation moat could follow easily eroded past fast-follow competition, we ilk the construct here,” opines EKG. “Caesars’ VIP database is robust, and an OSB production with behind-the-velvet-rope trappings would live a smartness supplementation to Caesars’ mass marketplace OSB app.”
The explore steadfastly cautions it could make some clip for Caesars to execute a “black” app at the highest levels.
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