DraftKings will reportedly become the presenting patronise of the NFL Network’s NFL RedZone — the popular look-in show that allows viewers to look out multiple games at once.
Neither the gaming companion nor the league made an functionary proclamation regarding the parternship. But multiple media outlets reported on it. Financial terms of the dealings weren’t mentioned, but DraftKings reportedly testament make on the marquise sponsorship role of the show, which was held past Amazon Prime Video during the 2022 season.
Scott Hanson kicks cancelled your William Ashley Sunday with 7 hours of unrecorded football, featuring upwards to 8 games at in one case within the octobox. NFL RedZone brings you every touchdown from every game, every Sun afternoon during the habitue harden and acts as the hone Fantasy Football companion. Watch from anywhere crosswise NFL.com, NFL Mobile, and other connected devices,” according to the NFL.
The 2023 NFL season commenced last-place night with the route underdog Motor City Lions upsetting the defending Super Bowl hero Kansas City Chiefs, 21-20.
Why ‘NFL RedZone’ Deal Matters for DraftKings
There are myriad examples of sportsbook operators engaging inward marketing accords with professional leagues and teams. But the “NFL RedZone” partnership could shew beneficial for DraftKings and could correspond a more fruitful publicizing boulevard than basic commercials.
The NFL computer programme is known for non running commercials, which mightiness be unity intellect it’s pop with fans. Without that traditional marketing tool, NFL Network will potential regain other avenues for DraftKings integration, including betting odds and player updates.
Additionally, the understanding deepens DraftKings’ ties with the most popular house servant sports conference and it’s split from the single the deuce sides reached in 2021 that made DraftKings i of the league’s troika functionary sportsbook partners. The other two are FanDuel and Caesars Sportsbook.
For the 2023 season, the only if looping of NFL RedZone testament be uncommitted on the NFL Network because the DirecTV edition didn’t make it NFL Lord's Day Ticket’s move to YouTube. The present canful also be seen on fin streaming services with which NFL Network has agreements.
‘NFL RedZone’ Possible ESPN Replacement for DraftKings?
Though Boston-based DraftKings has in time to notice on the conformity with NFL RedZone, that partnership could also interpret a replacement of sorts for what the gaming company is losing with ESPN.
When the sports web hulk proclaimed last month that it’s partnering with Penn Entertainment on a new sports wagering deal, that meant antecedently notched accords with Caesars Sportsbook and DraftKings would follow halted.
Both gaming companies are expected to realize some cost benefits via the terminate of their ESPN agreements. It is possible DraftKings is steering some of those resources to the NFL RedZone deal.
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