DraftKings announced today it is partnering with Live! Hospitality & Entertainment to make for the country’s firstly Sports & Social DraftKings bar and eatery to suburban Detroit.
The locus is slated to open this fall down in a standalone building side by side(p) to the Somerset Collection — a tony mall inwards Troy, Mich. Sports & Social currently has 9 establishments inwards Georgia, Kentucky, Maryland, Missouri and Texas. In add-on to the DraftKings locale inwards Michigan, the companionship has other eateries inwards the works inwards Chicago, Miami and Frederick North Carolina.
In July 2021, DraftKings and Sports & Social proclaimed a strategical human relationship to make a unique food, potable and entertainment get for its customers,” according to a statement.
Live! Hospitality & Entertainment is controlled past the Cordish Companies, which has multiple gaming interests, including three casinos inwards Maryland and sports betting licenses in Pennsylvania, among others.
Dinner and DraftKings
DraftKings is among the online sportsbook operators inward Michigan, but it doesn’t come out as though there are plans for a retail sportsbook at the young Sports & Social venue.
Still, guests testament follow capable to approach the DraftKings wandering app from their phones spell in the eating house and testament live able to station sports wagers or participate in day-by-day fantasise sports (DFS) from within the venue. Through a partnership with Bay Robert Mills Resort & Casino, a tribal gaming venue, DraftKings garnered Michigan memory access inwards June 2020. The gaming troupe also runs a retail sportsbook at the gaming property, which is located in Brimley along the Upper Peninsula.
“Guests testament follow able-bodied to access DraftKings’ user-friendly mobile platforms to drama day-after-day phantasy sports and wager on sports from their peregrine devices crosswise various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more piece watching multiple games live,” according to the statement.
Should Sports & Social DraftKings clear in the come as planned, that could amount to undecomposed timing because it will enable the venue to capitalize on football flavour — relevant because the University of Great Lakes State and stops State University are expected to theatre warm teams this year and there’s optimism the NFL’s Motown Lions will live to a lesser extent big than usual.
DraftKings Could Access Sir Thomas More Affluent Clients
In brick-and-mortar business, location matters and to that end, a dapple near the Somerset Collection could acquaint a higher last clientele to DraftKings.
The mall lures consumers from crosswise Michigan, the middle west and Canada and piece it has many of the same trappings of traditional large-scale shopping venues inwards the US, it also has plenitude of shops fastened to plenitude of glitzy brands. Those include Burberry, Christian Louboutin, Coach, Gucci, Hermes, Hugo Boss, Rolex and Versace, among others.
Albeit minor, Sports & Social DraftKings could help DraftKings on its road to profitability.