In a displace that testament commit it greater curb o'er the country’s gaming market, Colombia’s gaming regulator, Coljuegos, has secured new powers. It tin now manage its act upon o'er policies governing advertising, sponsorships and commercial message communication theory related to to the online gaming sphere.

The official document delves into the inadvertence of marketing strategies for all online operators. It also introduces clauses pertaining to the bidding processes and payments applicable to online players.

Scheduled to occupy gist on Jan 1, 2024, these unexampled measures hint at a sassy showtime for the Colombian gaming industry’s marketing landscape. Coljuegos hopes the new say-so testament improve delineate the market.

Coljuegos Receives More Power

The document emphasizes that Coljuegos assumes the polar role of monitoring the advertising landscape within the industry. It cites “Law 643 of 2001,” which establishes the fabric for the monopoly on games of chance and chance. This law of nature designates the exclusive authority to the State for the terminated inadvertence of all forms of such games.

The upcoming regulations will live applicable to all operators within the Colombian gaming market, provided they give the indispensable Coljuegos license, which binds them to follow with the regulatory standards outlined by the entity. These regulations encompass “all forms and cognitive content of communicating that aims to influence consumer decisions” in the realm of games of chance.

Given the increasing prevalence of publicizing crossways diverse physical and digital platforms, in that respect is a recognized want to interfere inwards the operational reach of gambling operators. Coljuegos at present has written authorization to hold the amounts, spaces and methods employed inward promoting all online gaming platforms.

The written document incorporates overarching guidelines, including the mandatory identification of advertisers in publicizing and the ban of endorsing illicit practices. It also imposes limitations on marketing expenditure, ligature them to the receipts gaming revenue (GGR) and other operator-specific variables.

Newly constituted operators will human face restrictions during their initial half-dozen months. During this period, they can allocate up to 20% of the projected GGR for apiece get twelvemonth toward promotion and advertising. Furthermore, all companies are required to furnish Coljuegos with a elaborated marketing investment funds plan verbalised inward pecuniary terms.

In a call for transparency and oversight, Coljuegos tin can bespeak relevant selective information on a quarterly basis. The regulations offer to sports sponsorships, capping the financial commitments inwards demarcation with the constituted limits.

Coljuegos Accused of Corruption

As Coljuegos continues to rise Colombia’s gaming publicity, it’s having to sell with some electronegative publicity of its own. The Ministry of Finance recently raised an alarum virtually degeneracy inward the awarding of conceding contracts of Games of Luck and Chance (JSA, for its Spanish people acronym) operations.

Part of the JSA is carried come out inwards mortal in different casinos with expansion slot machines, among other dynamics. This is overseen past Coljuegos, an entity that also collects about COP500 meg (US$118,550) from the JSAs.

The investigations focussing on the concessions awarded betwixt 2018 and 2022. In some cases, according to the Ministry of Finance, Coljuegos officials only signed off on the concessions following threats of corporeal harm and extortion.

The position is allay so ticklish that Coljuegos President Emilio and other senior officials are asking for protection. They need the police force to cater security until the state of affairs is resolved, as they are allegedly receiving threats inward an endeavor to jump the investigation. Hincapie only when took over this yesteryear summer, making this a not-so-warm welcome.

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