The British Horseracing Authority (BHA) has appointed its Interim Director of Communications and Corporate Affairs, Alison Enticknap, to the newly-created role of Director of Strategy and Change

The British people Horseracing Authority (BHA) has prescribed its Interim Director of Communications and Corporate Affairs, Alison Enticknap, to the newly-created role of Director of Strategy and Change.

The assignment follows the recent joint announcement from the BHA, Racecourse Association (RCA) and Thoroughbred Group (TG) that horseracing will do work together on the development of a young industry strategy.

In the young role, Enticknap will live the BHA’s Executive leading on the coordination of industry strategy.

Following a structural review, and in demarcation with discussions related to to the sport’s governance structures, the BHA is currently in the mental process of creating a unexampled Strategy and Change department.

“I regard this role as a immense opportunity for racing to process unitedly to name and address our biggest challenges and to clutch of import opportunities,” said Enticknap. “The treasure is tremendous if we put up join forces as an manufacture and have this right.

“I seem frontwards to workings across racing, with its wealth of knowledge and expertise, and portion to secure the outcome we all want – a thriving and sustainable sport.”

Enticknap joined the BHA inward 2018 as Head of Stakeholder and Internal Engagement, and since Autumn 2021 had been working inward the role of Interim Director of Communications and Corporate Affairs. Previously, she held a range of mountains of communications, public affairs and programme management roles, including positions at T-Mobile, Virgin Atlantic, Powergen, the Natural History Museum and the RSPB.

BHA Chair Joe Saumarez Bessie Smith commented: “The creative activity of the unexampled Strategy and Change department will live crucial for our sport’s in agreement(p) plans to develop a young manufacture strategy.

“I am delighted that we experience prescribed Alison to lead-in this department. Her proven leaders ability and capacity to establish relationships and driving force alteration will live intact to the success of this work.”