Operator Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense

Operator Betsson has turn the patronize of Brazilian football team Club Athletico Paranaense.

Betsson testament feature film on the lour plump for of the club's shirt (first due to come out in a Th 4 Aug Libertadores Cup check against Estudiantes), with the deal running until the death of 2023.

The brand's logo will to boot follow visible on the team's women's kit.

Betsson is primarily a gambling casino brand but, inward its Q2 results, the operator showed significant ontogenesis inwards sports betting revenue – to the highest degree of which came from Latin America.

In an exclusive GI Fri interview, Betsson type AB CEO Pontus Lindwall understandably wheel spoke of the ontogenesis he expects Betsson to continue to reach inwards the region.

Naturally, farther partnerships such as the Paranaense 1 (far from Betsson's firstly inwards this area) will object to build on this growth.

Andre Gelfi, Managing Partner of Betsson in Brazil, said: ”Driven past innovation and sport, the synergism of this partnership is inward contrast with what we seek for Betsson on Brazilian soil, which is to post online betting as a serious and safe amusement platform. It also serves to farther increase our make identification in the South neighborhood of Brazil."

Mauro Holzmann, Athletico Paranaense Commercial, Institutional Relations and Marketing Director, said: "We are delighted to have got Betsson as a sponsor. A accompany operating worldwide with expanding upon projects that coincide with Athletico’s goals of decorous a reference inwards football. We are trusted that we testament do great projects together.”

And, of course, Latin America is non the only if rising marketplace Betsson is targeting. The manipulator recently proclaimed an investiture inward African operator BetBonanza.